Recruiting people with the capacity to give at higher levels and mobilize substantial financial support for the organization.
Brainstorm and create lists of family members, friends, colleagues and associates of current members. Boards will be surprised at the number of connections that are one phone call away.
Challenge the board to consider gradually increasing giving levels. Shifting the culture of the board takes time and is often best accomplished by incremental steps. [NOTE: These discussions are best done through one-on-one conversations with the chair and each member.]
Work to get programs and special events covered in the media that are used by people you are trying to attract including trade and professional publications, local print publications, as well as broadcast and electronic media.

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